Our Advert
[Download the advert here - Right click to "save as"]
About our ad
Hi, thanks for stopping by to check out whatiwanttobe.co.uk. If you want to know more about the ad then please read on….
What’s it all about then?
The Children’s Mutual champions families and we understand the aspirations of parents and children. We do loads of research and thought we’d have a little fun showing the things kids may get up when it’s time to enter the adult world. OK, it was a good excuse to dress babies up in cute outfits and film them doing stuff with props.
The concept
The idea came when our eCommerce Manager, Nathan witnessed his friend, Martin, do a quickfire jobs demonstration by manipulating/puppeteering his daughter’s arms and hands to mimic common jobs such as chef, percussionist and accountant. Babies mimicking grown-ups, surely a winner! With appropriate apologies to Martin, Nathan nicked the idea and went to Production International to produce the advert with the online team, Alex and Catherine, in tow. Alex subsequently shoved Nathan out of the way and brought it all home with Catherine’s aid. Well done Alex!
[...] What I Want To Be webmercial was prompted by research from The Childrens Mutual into the dream jobs of the [...]
[...] The What I Want To Be webmercial was prompted by research from The Children’s Mutual into the dream jobs of the nation’s children entitled What I Want To Be. Every year the research tracks the career aspirations of children as they grow up, to explore how social and economic factors might affect their ultimate career choices. [...]
[...] The What I Want To Be webmercial was prompted by research from The Children’s Mutualinto the dream jobs of the nation’s children entitled What I Want To Be. Every year the research tracks the career aspirations of children as they grow up, to explore how social and economic factors might affect their ultimate career choices. [...]